UNLOCK THE FULL REVENUE POTENTIAL OF YOUR HOTEL WITH BOOKINGSMAKER.COM
To unlock the full revenue potential of your properties, we – at Bookingsmaker.com – have formulated a multi-pronged approach designed to create, promote and tap into your presence on the internet.
1. ONLINE PRESENCE:
In todays digital era, it imperative that you have an online presence – it is where everyone
searches answers and solutions. Make it convenient for your potential customers to find you
with just a few clicks.
Our approach to the development of your online presence includes the following
Onboarding with Online Travel Agencies (OTAs):
Being present on all the major OTAs (For eg: Goibibo, MMT, Booking.com etc.) is very important as almost everyone is present on these OTAs - whether it’s your competitors or your potential customers.
2. ONLINE PROMOTION:
Creating Promotions:
We design and help create promotions ideally suited for your property to attract customers and start booking flow. This includes creating a competitors list and keeping a track of all the pricing and promotion movements of your competitor.
Participate in OTA campaigns :
To effectively participate in OTA Promotion such as VDI’s, Corporate Deals, etc
3. ONLINE VISIBILITY:
Now that we have ensured you are present online, it is time to stand apart from the crowd by increasing your visibility on the internet and drive more customers to your hotel. This is achieved using 2 very critical and effective methods:
Search Engine Optimization (SEO):
Search engines like Google use algorithms to rank each website and its content based on keywords. Our SEO practises is all about ensuring your website is search engine friendly and working towards ranking your hotel website at the top of search engine results whenever a search is made relating to the keywords present on your hotel website.
Social Media Optimization (SMO):
Almost 40-50% of people looking to make reservations at hotels take suggestions from others before choosing a hotel to stay in. Our approach to SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos and/or video clips that firstly attract, then entice and finally encourage viewers to engage with your website and share this content, via web links, with their social media contacts and friends.
4. REAL TIME INVENTORY:
We help you manage your inventory (no. of rooms available) on a real-time basis – this means
you will always know how many rooms are available for sale and how many rooms have been
booked and for what duration.
Managing this task manually is almost impossible and subject to errors which can lead to
unsold rooms or even over-booking of rooms. Both these situation are bad for business: one
leads to loss or revenue and the other leads to loss of reputation.
We provide you access to a Channel Manager software – at a nominal cost – to help you
overcome this challenge. Additionally we recommend the purchase of a PMS which can be
integrated with the Channel Manager for handling all your invoicing and billing needs.
Reputation Management:
One of the biggest complaints of guests is that a hotel has given confirmation of rooms, but
on arrival they are informed that rooms are not available due to over-booking. This leads to
guests taking to Social Media channels and OTAs to vent their anger and give the property
very bad ratings and online reviews.
These types of comments and negative reviews is extremely bad for your business. To handle
complaints and feedbacks you require dedicated staff(s) which adds a lot of expense to your
bottom line.
At Bookingsmaker.com we provide you the services of our dedicated team to manage your
online reputation at a fraction of the cost of a full time employee. This will result in better
feedback from guests which will in turn help increase your revenue.
5. REVENUE MANAGER:
An experienced Bookingsmaker RM consultant will incorporate himself in your hotel management
structure and operate as a part of your team – taking on the responsibilities and duties of
revenue management and business development.
Implementing our best practices, proven techniques and the latest in travel distribution
developments, we will optimize and increase the financial results of your hotel.
We help you perform better towards making your hotel a leader in the local market.
The scope of our service will be decided after understanding your property’s reservation,
revenue management and optimization needs, as well as your the back-end reservation and room
sales support requirements.