Hotel reputation management is all about monitoring and influencing how your hotel is perceived online. It involves keeping track of review sites, posting and engaging on social media, optimizing your site for search, and much more.
We, BookingsMaker.com do Online Reputation Management (ORM) is firstly, managing your hotel’s online brand in relation to reviews, ratings or even just mentions (both positive and negative) in the online space. Secondly, once you have a view of how your brand is portrayed, you can then see how this impacts your business and develop strategies to optimize or maintain it.
The keys to reputation management for hotels
• Focus on review sites. More and more people rely on them to choose hotels, and this isn't going to change any time soon
• Keep an eye on social media. Not just for users tagging you directly
• Respond quickly to negative comments
• Encourage positive feedback
Steps to improve my hotel online reputation
1. Understand the importance of online reputation management. ...
2. Set reputation objectives and strategies. ...
3. Take a team approach. ...
4. Be prepared. ...
5. Optimize your online presence. ...
6. Set up monitoring tools. ...
7. Analyze feedback.
8. Take action
